{"product_id":"universal-principles-of-branding-100-key-concepts-for-defining-building-and-delivering-brands-volume-6-rockport-universal-6","title":"Universal Principles of Branding 100 Key Concepts","description":"\u003cp\u003eUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.\u003c\/p\u003e\u003cp\u003eRichly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.\u003c\/p\u003e\u003cp\u003eFeatured principles are as diverse as:\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e * Authenticity\u003cbr\u003e * Social Responsibility\u003cbr\u003e * World Building\u003cbr\u003e * Gatekeepers\u003cbr\u003e * Rituals and routine\u003c\/p\u003e\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e","brand":"PRHD Penguin","offers":[{"title":"Default Title","offer_id":45499780694239,"sku":"9780760378205","price":80.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/2185\/3151\/files\/9780760378205.jpg?v=1744081110","url":"https:\/\/lamplightbooks.pro\/products\/universal-principles-of-branding-100-key-concepts-for-defining-building-and-delivering-brands-volume-6-rockport-universal-6","provider":"Lamplight Books","version":"1.0","type":"link"}