{"product_id":"sans-in-use-creative-typefaces-and-their-applications","title":"Sans in Use: Creative Typefaces and their Applications","description":"\u003cp\u003eIn the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in a way to avoid unwanted graphic tension or clashing fonts, and ensure maximum legibility of the text in the design.\u003c\/p\u003e\u003cp\u003eFrom font weights to classifications, each typeface has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use \/ Serif in Use collects the best combinations of both categories and serves as a reference point for inspiration-seeking designers and typographers alike. Through examples and interviews with internationally renowned type foundries, typography designers and type experts, the future of typeface creation is laid bare.\u003c\/p\u003e","brand":"PRHD Penguin","offers":[{"title":"Default Title","offer_id":45992853602527,"sku":"9789887684428","price":100.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/2185\/3151\/files\/9789887684428.jpg?v=1744077101","url":"https:\/\/lamplightbooks.pro\/products\/sans-in-use-creative-typefaces-and-their-applications","provider":"Lamplight Books","version":"1.0","type":"link"}